This is one of my favorite conversations - marketing. When selecting an agent, one of the most critical questions you can ask is, ‘Will you share with me your plan to market my home?’
The answer to this question will tell you a lot about the agent you are considering hiring. It’s important to ask yourself whether the marketing plan is really marketing your home or primarily promoting the agent. Jonathon Dalton, an agent in Phoenix and author of ‘All Phoenix Real Estate’ wrote an excellent post about this very conversation on his site.
What kind of marketing should you expect to see? Your home should be where the buyers are. Where are today’s buyers? Online. Hire an agent that knows how to show your home at it’s best online with superior photography and virtual tours. Hire an agent that knows how to maximize the exposure on the sites that buyers frequent. Hire an agent that is committed to staying on top of the quickly changing technology.
Don’t be seduced about flashy newspaper ads, postcards, or magazines. Serious buyers aren’t searching for properties in that type of media anymore.
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