I came across an article in the Orange County Register this morning that had some good tips regarding the selection process for finding a real estate agent from Stefan Swanepoel, author of Swanepoel Trends Report and RETrends.com.
One of the things Stefan noted was finding someone that had “marketing skills as they relate to reaching the consumer – not just a Website and an MLS link but proactive communication involving social networking and third party marketing avenues.” This is certainly something new and I would agree that social networking and online connections have become a major player in the successful marketing of a home.
I would add the following:
- Ask to see copies of their 3 most recent listings – note descriptions and photography.
- Google the names of the agents you are interviewing. You’ll find a lot out about their ability to market effectively and about their local knowledge
- Probe during the interview to make sure they have a depth of understanding of not only the market, but how the current economic climate may impact a decision to purchase or the ability to sell.
Pay attention to your gut. My belief is that your gut will tell you a good deal about a person and sometimes a successful transaction is due in part to the ability to feel comfortable talking to the person who is guiding you through the details of this important process.
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