This is the time for some uncomfortable conversations. If you have your house listed, and you have not sold - it’s time to have a conversation that may make you uncomfortable.
If you hired someone that you really like, a friend, or family member, I’m talking to you. Those are the times that some agents have a harder time being the ‘bad guy’. Encourage frankness and honesty. You’ve hired them to sell your home – and trust me – they know why it’s not selling.
If you’ve been on the market over 45 days, ask yourself why you haven’t sold. What does your agent say? Are you open to what they are saying? Are you open to a direct answer?
Don’t draw a line in the sand about what you will and will not do. Encourage honesty from your agent so that you can assess how to proceed. Hold? Lower your price? Stand Firm? Remove your kitchen wallpaper? Maybe take it off the market. This is not the time for ego – this is about getting your home sold.
Keep your eye on the ball friends. Timing is critical and what you think you need, or what you think your home is worth, is not necessarily the buyers’ perception. Get to the bottom of it. Ask your agent why your home hasn’t sold – and don’t encourage the polite answer. Respond accordingly. If you are serious about selling, it may be time to hear something you didn’t necessarily want to hear – the truth.
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