I just read one of the best blog posts about positioning your home – price and condition. As Greg Swan states, “When buyers come to see your home, they aren’t looking for reasons to buy it. They’re looking for reasons to reject it, so they can move on to the next home. The one they buy will be the one that raises the fewest objections, for the money.”
Pricing your home well isn’t enough. Pricing gets the buyers to the door, but condition sells the property. If you aren’t getting showings of your home – you are overpriced. If you are getting showings, but no offers, there is a condition that is deterring buyers that must be addressed.
Some conditions cannot be remedied (backing to a street for example). In those cases, a price reduction (regardless of how well you think you are priced) is in order.
Check out Greg’s post. It’s right on!
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