We all get them – flyers, postcards, and ads promising deeply reduced commission. Maybe you’ve even hired a discount broker. Commissions are negotiable, but are you negotiating out the ability to effectively market your home?
Todd Clark, of Kastings & Associates in Beaverton, Oregon, broke down some of those great discount ads in a recent posting on his blog. I think he was a little conservative on his numbers, but it definitely helps to make the point.
If you squeeze your agent too much, you’ll find that you’ve bought a simple MLS listing, poor photography (if any), poor marketing (if any) and ultimately less showings. Don’t be short sighted when it comes to commission. Know what you are paying for with the agent you hire to market and sell your home.
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