I was recently hired by a wonderful couple that have had their home on the market over 200 days. They were researching agents and marketing was there #1 focus in hiring an agent. An important strategy for them without question.
But….I told Mr. Seller in our very first conversation, “No amount of marketing in the world will sell an overpriced listing.”
Pricing is important and not an exact science. We’ll revisit this topic again so stay tuned. The following is a bit harsh, but appropriate to bring to the discussion.
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