Words are not necessary in this post – photos will do the trick. I will say that as the market changed, my photos changed. As a marketing specialist, as all Realtors should be, I never take my own photos anymore. That market is gone. I don’t cut my own hair, I don’t do my car tune-ups, I don’t put together my tax returns – I’m not an expert in these areas. So, no, I never take my own photos.
BEFORE (note: lights are on, room is clean, and yes, the flash did go off)
AFTER : Professional
I love this shot. It is the same room with no change to the staging at all. A fire photoshopped into the fireplace, exquisite lighting for the ‘light and bright’ feel buyers are looking for, and the wonderful angle only achieved by someone with all the right equipment!
BEFORE:
Again, lights are on, space is open, clean and well staged.
After: Professional
But honestly, which loft photo looks more spacious, more inviting for those buyers?
BEFORE:
Now, I admit, this is not the best exterior shot. This was taken as the market changed. Just a few weeks before, I could have photographed my dog, and sold this condo.
Instead, the market changed dramatically just as I took this listing. This was my lead photo for some time. Frustrated with the showings, I hired a pro and sold it in 3 weeks!
AFTER (Professional):
The warmth and brightness of this phot brought buyers. The resolution quality here is not great but that is more about my blogging skills rather than the photography, but you get the idea.
BEFORE:
AFTER (professional):
Good photography is no longer reserved for the high price points. For high buyer traffic, strong buyer and agent interest, and the highest price possible, good photography is the beginning. Expect this as a minimum from any agent you are interviewing.
I’ve mentioned before the importance of Internet marketing. The powerful opportunities to marketing properties online begin with great photography! Don’t sell yourself short. This is the beginning of showing your home at it’s best. It’s a must, not a luxury.
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Great post of before and afters. Your photographer could probably dial the brightness down a little though, but defintely a better overall look.